UberEats Personalization



This is an industry-sponsored project that I collaborated on during my time at Georgia Tech with one other student in my graduate program. We both worked with a Senior UX Researcher from UberEats to advise them on how UberEats could better personalize for their users.




Role: UX Researcher

Timeline: September 2023 - Present (ongoing)

Research Methods: Competitive Analysis, Case Studies, Survey, IDIs, & Contextual Inquiry

Tools: Figma, MS Teams, Reddit























Exploratory Research

























User Research






























Ideation



















Challenges
















Next Steps