UberEats Personalization

This is an industry-sponsored project that I collaborated on during my time at Georgia Tech with one other student in my graduate program. We both worked with a Senior UX Researcher from UberEats to advise them on how UberEats could better personalize for their users.

Role: UX Researcher

Timeline: September 2023 - Present (ongoing)

Research Methods: Competitive Analysis, Case Studies, Survey, IDIs, & Contextual Inquiry

Tools: Figma, MS Teams, Reddit

Exploratory Research

User Research



Next Steps